Endorsements
Early February 2013, Exo began promoting a South Korean clothing brand, Kolon Sport. The band shot a commercial ad for a new pair of sneakers named after them, MOVE-XO.[115]The band has launched a clothing range called Boy Who Cried Wolf (BWCW), partnering up with various Korean street brands. The collaboration store is located at OUTLAB in Garosu-gil, Sinsa-dong.[116] Exo also has a 2-year endorsement deal with cosmetics brand, Nature Republic.[117]
Exo are currently the endorsers for various other brands and companies such as SPAO, Baskin-Robbins, IVY Club, MCM Worldwide, Pepero, Lotte World, Lotte Duty Free, MCM, Kangshifu Ice Tea, Hats On, Goobne Chicken and Skechers.[118][119][120][121][122][123][124][125][126][127][128]
Philanthropy
The members of Exo-K became goodwill ambassadors for South Korea's Red Cross Youth in December 2012.[129] Members of Exo and Bae Doona are appointed as official ambassadors for Fashion-KODE 2014 which is host by Ministry of Culture, Sports and Tourism of Korea and the Korea Active Content Agency Fashion Festival in July 2014.[130] In July 2014, Samsung announced Exo as Samsung's brand ambassador for 2014 Summer Youth Olympics.[131]In 2015 Exo participated in "Smile for U", a joint S.M. Entertainment and UNICEF project that aids music educational charitable work for children in Asia. Part of the proceeds of their second winter album, Sing for You, and their third full album, EX'ACT, were donated to the campaign.[132][133] Members Kai and Sehun also participated in photo-shoots for the campaign.
Awards and nominations
Main article: List of awards and nominations received by Exo
Exo have been recipients of numerous awards from South Korea and
mainland China. On June 14, 2013, over a year after their official
debut, the band received their first win on the South Korean music
program Music Bank with their single "Wolf." [134] Since then, Exo has gone on to win over 88 music program awards.[135][136]
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